Royal Enfield despatched over 50,144 bikes in August 2020, in comparison with almost 52,904 bikes in August 2019.
Royal Enfield’s month-to-month gross sales breach the 50,000 mark in August 2020 after a number of months of slowdown
Royal Enfield is slowly thumping again on the trail to restoration, even because the Indian automotive trade remains to be reeling from the results of the coronavirus pandemic and consequent lockdown. In August 2020, Royal Enfield breached the 50,000 quantity in bike gross sales, in comparison with 52,904 bikes the corporate had bought in the identical month a yr in the past. Within the home market alone, Royal Enfield managed to despatch 47,571 bikes in August 2020, in comparison with 48,752 bikes in August 2019, a drop of simply 2 per cent.
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Whereas Royal Enfield has been steadily rising its abroad footprint earlier than the pandemic, exports took a beating in share phrases in August 2020, with simply 2,573 bikes bought in abroad markets. As compared, Royal Enfield had despatched 4,152 bikes in August 2019. Though export volumes are only a small fraction of general gross sales, August 2020 exports skidded by 38 per cent.
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The total impression of the pandemic although is mirrored within the year-to-date numbers, the place Royal Enfield’s general gross sales numbers mirror the impact. Within the April to August 2020 interval, Royal Enfield bought 1,47,747 bikes, in comparison with 2,90,798 bikes in the identical interval a yr in the past, a decline of a whopping 49 per cent. Within the home market alone, Royal Enfield’s gross sales from April to August 2020 fell by 48 per cent, from 2,72,364 bikes in the identical interval a yr in the past, to 1,40,435 bikes this yr. Exports in the identical interval fell by 60 per cent, from 18,434 bikes to only 7,312 bikes within the April to August 2020 interval.
Additionally Learn: Royal Enfield Delivers Over 1,000 Bikes In A Single Day In Kerala
The excellent news is that Royal Enfield’s month-to-month gross sales appear to be on the street to restoration, from 38,065 models in June 2020, to 40,334 models in July 2020 to 50,144 models in August 2020. On the event of Onam, Royal Enfield delivered over 1,000 bikes in a single day in Kerala on August 30, 2020. With the festive season across the nook, and the brand new Royal Enfield Meteor 350 to be launched quickly, the subsequent couple of months ought to kick off a interval of restoration for Royal Enfield’s home gross sales.