The Stendig calendar is being made obtainable in India for the primary time because it was created in 1966. It’s a radically easy, daring design that begs to be the centrepiece of a room.
Thought-about an iconic piece of 1960s modernism, it’s been known as the best calendar of all time — so what makes it such a giant deal and why does it price Rs 5,600 plus delivery?
The 1960s had been a revolutionary decade for design, influenced by fashionable trade and know-how. And the late Italian designer Massimo Vignelli was a modernist grasp of commercial and graphic design. He’s credited with popularising in America to the thought of balanced, minimalist, practical design.
For the Stendig wall calendar — initially created for Stendig Inc, a furnishings importer within the US — Vignelli used his favorite font, Helvetica, a traditional part of 1960s modernism. The calendar itself is laid out massive and daring, in black and white, on a grid. The specs, which stay unchanged, are noteworthy. This calendar is four ft throughout and three ft excessive. Held collectively by a black binding strip, each month alternates between white and black backgrounds. You get to the following month by peeling away the highest sheet. The free leaves often go on to have a second life as wrapping paper; the again can function a clean canvas.
Throughout the 12 months, the calendar had turn into a design icon, and the Museum of Trendy Artwork bought a replica for its everlasting assortment. It stays the one calendar at MOMA.
At the moment, the Stendig continues to be manufactured on the similar web site in Nashville, Tennessee, the place the primary one was printed. Solely a restricted quantity are made annually, and so they’re often quickly gone. Till not too long ago, you possibly can solely purchase a Stendig calendar from choose retailers within the US, EU, Canada, Australia, New Zealand, Hong Kong, Singapore, Japan and South Korea. Now, you should buy instantly from the Cromwell firm publishers, and have one shipped to your private home.
“We had initially deliberate to promote solely 50 in India, however preliminary demand has been so sturdy that we’re trying to up this,” says Tom Loyd, director of Stendig Calendars. The ultimate quantity will seemingly be lower than 200, he added.
n addition to the long-lasting calendar, Vignelli, by means of his US studios, created company identities, logos and posters for corporations resembling American Airways, Knoll and IBM.
He believed, ‘Should you can design one factor, you may design something’. He did all the pieces from packaging and warehouse design to branding and furnishings. However most famously, Vignelli designed the New York Metropolis subway signage, which has remained unchanged for over 50 years (and a subway map that was, sadly, by no means used).