Renault will leverage its Alpine model to market its System One enterprise rebranding the workforce to Alpine-Renault.
Forward of the Italian GP in Monza, Renault has introduced that subsequent 12 months the racing workforce in F1 could have a brand new title. Renault will leverage its Alpine model to market its System One enterprise rebranding the workforce to Alpine-Renault, with the dad or mum firm’s title additionally being a part of the banner as engine companion.
“It is a large change as a result of Renault has been round for 43 years,” mentioned Luca de Meo, the CEO of the Renault Group. “It should keep on the automobile however as an engine supplier, so will probably be seen. We’ll use F1 as a platform to market a model that we wish to develop in home. Even when Renault is an excellent model, the match of Alpine within the F1 world shall be even higher” he added.
This variation comes at the again of Renault F1 boss Cyril Abiteboul being handed the cost of the Alpine model which has a storied legacy on the planet endurance championship. Abiteboul may also proceed to be the workforce principal for the F1 workforce.
The racing workforce will don new colors too and can lose the yellow of the present Renault F1 automobiles and undertake the blue, purple and white colors representing the colors of the french nationwide flag.
2021 is gearing as much as be a large 12 months for the french constructor because it loses McLaren as a buyer for engines. It additionally welcomes two-time world champion, Fernando Alonso, again into the fold. He’ll substitute Daniel Ricciardo who joins the brand new McLaren workforce.
Alonso is a giant signing for Renault as he was the motive force with whom they gained their final world titles in 2005-2006 by ending the dominant reign of Michael Schumacher and Ferrari.
Over this season, Renault powered automobiles have seen an enchancment in efficiency. Even within the final Belgian GP, Daniel Ricciardo was within the operating for a podium end however managed solely fourth place. Its buyer McLaren has additionally seen an uptick in fortunes with its automobiles doing effectively on this season. Even for the Italian GP, Carlos Sainz Jr has managed to qualify third.