Regardless of the pandemic, Vennba has launched. With a deal with affordability, the curated artwork studio hopes to bridge the hole between the customer and artist
Sharing its title with a type of classical Tamil poetry that merges metric guidelines with context-free verse, a humble house, with picket flooring and a smooth design is the latest entrant in Chennai’s visible arts tradition.
Set in T Nagar’s GN Chetty Highway, the house — christened Vennba — dons the garb of 1 that’s exquisitely Madras. The partitions presently sport work by younger, promising metropolis artists, Varshini Ramakrishnan and Sunil Raghavendher, each of whose muse occurs to be the 381-year-old metropolis and its folks.
In a daring transfer amid the pandemic, when artwork galleries are scurrying to occupy the digital house, Vennba opened its bodily house within the final week of August aiming to encourage folks to remain in contact with the gallery-viewing expertise, all security precautions in place.
The curated artwork studio created by design agency, Pencil and Monk, hopes to bridge the hole between the customer and artist. Designer and former film director and publicist Siddharth Chandrasekhar, is the brains behind the house.
“Lots of artwork is changing into a part of inside design, now. For smaller houses, it’s changing into a problem to develop artwork that’s reasonably priced and aesthetic,” says Siddharth, including that our aesthetic has narrowed down to things and items introduced from exterior the nation. “These objects simply fill the house, they aren’t timeless,” he factors out.
That is the place Vennba needs to return in: to direct consideration to locally-made works which can be reasonably priced and may be handed down generations. And, within the course of, Siddharth hopes to place the highlight on native, up and coming artists. “I’m attempting my greatest to get artists who’ve by no means been featured, or have had a chance to indicate,” he provides. The sequence which can be presently on show fall across the value of ₹3,000.
The truth that the house opened with an exhibition titled Madras Nalla Madras, that includes younger, metropolis artists is the testomony to the identical. Varshini’s Madras Makkal sequence is an exploration of the individuals who make Madras, by way of pop art-inspired prints, patterns and hues which can be particular to the town.
Sunil’s Madrasa Suthipaka Porein and Madras Jannal sequence give glimpses into the town’s heritage and cultural icons: from its home windows, replete with an architectural type particular to a selected space (recognized by pincodes) to oft-seen landmarks like Marina seaside.
“We made it restricted version. They’re additionally Chennai reminiscences that may be taken dwelling or gifted,” Siddharth provides. Other than the artwork works, collectibles and branded decor merchandise are additionally on show.
The impartial house with a heat color tone has been designed in such a method that the works stand out. “We intentionally saved it darkish, in order that the paints communicate out. As soon as the pandemic settles, we’re additionally planning to have lecture demonstrations and collaborative classes with artists and collectors.”
Although the house is just not getting many walk-ins, Siddharth is just not flustered. “I would like folks to slowly begin coming in. We’ve got organized one-hour slots, throughout which we enable 5 to 6 folks,” he explains.
Vennba artwork gallery is open from 10.30 am to six.30 pm, appoinments may be made at 9884636750.