Vodafone Thought on Monday introduced a brand new model, referred to as “Vi”. Vodafone and Thought manufacturers at the moment are “Vi”, the corporate stated in an announcement. The rebranding initiative by the telecom firm comes amid intense competitors within the nation’s telecom sector amid piles of debt.
“Vodafone Thought got here collectively as a merged entity two years in the past. Now we have, since then, focussed on integrating two giant networks, our individuals and processes. And at this time I’m delighted to current Vi, a model that can convey necessary that means to lives of our clients. Indians are optimistic and need to get forward in life,” stated Ravinder Takkar, managing director CEO, Vodafone Thought.
“They might love a reputable companion to assist them on this journey. Vi’s positioning is constructed round this promise and can deal with assembly the client wants to assist them thrive,” he added.
The title Vi is far more than an abbreviation of Vodafone and Thought. Vi, learn as ‘we’ displays the collective nature of Indian society. It’s not nearly me, it is particularly about “we”, Vodafone Thought stated in a press launch. The unified model will wager huge on digital to draw clients and stem exits to rivals Bharti Airtel and Reliance Jio, Vodafone Thought added.
Vodafone Plc’s Indian arm had merged with Thought Mobile in August 2018, however each Vodafone and Thought had maintained two separate model identities until date. “The mixing of two manufacturers is a fruits of the biggest telecom integration on the planet,” Vodafone Thought emphasised in its press assertion.
Vodafone Thought is trying to maintain its companies afloat in India after the Supreme Court docket, final week, gave telecom corporations 10 years to pay adjusted gross income dues (AGR) dues. On Friday, Vodafone Thought declared its intention to boost recent capital of as much as Rs 25,000 crore to repay the hefty dues owed to the federal government. It plans to boost as much as Rs 15,000 crore by means of debentures and an equal quantity by issuing shares and warrants.